NO SHEEP:.......................................................................................................................................................................
This piece was included in the no-sheep.co.uk print book. The brief was to creatively interpret the generic sheep stencil
which was used as a visual identity for the University of Salford's design cluster students in 2009/10.

To respond to this brief I juxtaposed the ‘No Sheep’ metaphor (be unique) by incorporating it into a sterile office sign,
the purpose of which is to tell people exactly what direction to take. With this playfully conflicting visual outcome I really
wanted to challenge people to open their eyes and use their brains, so they understand what it is they are actually seeing.

open up design christian shields no sheep

PRINT BOOK:..................................................................................................................................................................
Cover design by Jade McMillan-Hainey and Oliver Taylor.

open up design christian shields book cover

OPEN UP
Design by Christian Shields

WORK:..............................................
Cofilmic
Not Part Of
Bayfest
No Sheep
Gold Blend
Moron Clothing
Redbubble
Dirty Pop!
Xmas Card

INFO:.................................................
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